I concluded that having read a product review, people felt more informed to make a purchasing decision. As a result, if they did click a link after reading the review they were more likely to buy the product. Those clicking on the top link seemed to be more in a ‘surfing’ mode. They clicked on the link less because they wanted to buy it but more out of interest to learn more. Some bought the product and some bought other products once they were ‘in the door’ at Amazon.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.:149–150
I recognize that the list above is short; however, that’s because Amazon affiliate marketing really doesn’t require a specialized theme in order for it to work well (unless it’s one of the unique cases noted in the themes above). Instead, you’re better off using WooCommerce if you want to build a full affiliate store or simply stick to the WordPress theme you currently have and add affiliate plugins to the mix.
Amazon customers are loyal. Beyond that, Amazon customers--especially Amazon Prime members--are more than happy to convert. According to a 2015 report, Prime members are said to convert at a rate 22 times greater than customers that shop with other top online retailers. So, if you can tap into that audience and appeal to their willingness to spend money with Amazon, you should see a good return on your decision to join the program.
I have a free WordPress website with 1000-2000 visitors/month. I was trying to place Amazon Affiliate ad links last night and failed/flailed mightily. I would paste the links into my posts in the HTML mode, switch to Visual mode, and could see the image. However, every time I tried to save or update the post, the image reverted to the gangly hyperlink. As some suggested, I tried cleaning the links of any formatting from the copy and paste with text edit. No dice.